A good customer experience is the lifeblood of any business. It is all about bringing customers back and an excellent service guarantees that. A good customer experience can make an impression that sticks in the mind for a lifetime. According to Forbes, ‘’customer experience is a memory’’.
Principally, the goal of a good customer service is to form a relationship in which the individual customer is interested in pursuing further. And to deliver an excellent customer service, you need set of skills that are capable of driving customer satisfaction.
These skills will yield a positive experience that can result in lasting loyalty and endorsement. Conversely, a poor customer experience most likely means an instant end of a customer-brand relationship.
According to a survey, a customer who is happy with your business will talk about it to 9 friends. Meaning, getting several referrals which also leads to more business transactions and more sales. On the other hand, an unhappy customer will discuss with 16 people. Generally, these people are less likely to try your product or refer others within their network. If that continues to happen, your business won’t remain profitable for long.
Essentially, the quality of customer service rendered can effectively enhance a brand’s image. This can be done through a number of ways, listed below are some, amongst others:
Be a good listener
Deal with complaints professionally
Provide educational and appropriate knowledge
Only make promises you can keep
Go the extra mile
Consequently, to improve your brand image, never neglect customer service. Being a better brand involves cultivating great customer-client relations, to stand out from the competition.
We at kwatri Print value our customers greatly. Daily, we work endlessly towards ensuring our customers satisfied. More often that not, we go the extra mile, deliver more than expected and do not compromise on quality, which is one of our core values.
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