An excellent logo is the finishing touch to your brand and will speak for itself anywhere it is showcased, serving as a distinctive visual identity. In addition, such excellent visual identity will definitely make your brand standout from all other brands. Consequently, It is important to consider some vital attributes when creating your brand logo to achieve an excellent look. at print.kwatri.com, we’ve studied logos and streamlined these attributes into four (4), that your need to keep in mind when trying to achieve an excellent look;
A simple logo is effective and easily recognizable at first glance.
Simple logos are the ones people can recognize as soon as they see them. More often than not, the simplest logos are the ones people remember the most. I know you want your logo to say a lot to anyone who sees it , but to be realistic; less complication on your logo gives a better impression.
A good example of a simplistic logo is the Apple logo, it is so simple and they do not bother spelling out their name after the company logo is stamped on any of their products.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away” – Antoine de Saint-Exupery
Some logo designs can be abstract but try as much as possible to keep it appropriate. Regardless of how abstract your choice logo looks like, make sure it has a relevant meaning to your business or brand.
Your logo must not show what your brand is about. For example; Nike logo has nothing to do with clothes or shoes but I bet wherever you see that swoosh of Nike, you think sport clothes and shoes.
You can have the best logo but it wouldn’t be appropriate for your brand. Simple example is designing a beautiful colourful logo that is appropriate for kiddies park and then offering same design to a law firm or a hospital. In designing your logo, you should make sure it is relevant to your brand and appropriate to the audience.
The main purpose of your logo is to identify or represent your brand. Be distinct, Standout from the crowd, set yourself apart and do not try to look like your competitors.
You do not want to confuse your customers and you do not want to be mixed up with your competition. Most importantly, you do not want to lose your customers or potential customers.
Without a distinctive logo design, you may find that potential clients and customers have a hard time recognizing your brand. In some cases they may confuse your brand with another company and, most regrettably, end up going elsewhere.
An excellent logo looks good on all platforms. It looks good on digital devices, printed items or paper.
A great logo would not lose its influence regardless of the size. It works perfectly on a big scale as well as on a small scale. An effective logo is a logo that works in colours and in black or white as well.
From large banners and billboards to something small like business cards and websites. Typically, a logo will be put to several uses. Therefore, it is important to create a scalable logo that is legible and maintains detail at all sizes.
Contact us today to get a professional and excellent logo design done to reflect the prestige of your brand.
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