So many graphic designers are not into printing, they come up with great designs and never go on to execute the actual print. For that reason, they are not familiar with what it entails to design for print production. Understandably, some clients might want to use a particular graphic designer to design their job, while having it printed with a different company. We at print.kwatri.com, will like to share with you characteristics of a good design. Here are some basic tips you need to keep in mind when designing, to meet the right print specifications.
Clarity and Legibility:
A good design needs to be easily readable. For a printed work to meet its target, it needs to be clear and legible. That is; the viewers don’t need to solve any puzzle to get the message. It is essential to select the appropriate font so that the reader will not have to strain eyes to grasp the message. People don’t want to try so hard to read your design. Therefore, it’s all up to you to think from the viewers perspective. Keep it simple and legible so your audience can get the message from just a glance.
Use of Space:
It is vital to use the design space properly and avoid a cluttered design style. Viewers can hardly get any message out of a jam-packed design. Most times, a muddled design is overwhelming for the readers and it takes away their attention from the intended message. Space management is essential in creating a quality print design. Find a short and easy means to get your message across. Leverage on white space, do not fill it up with unnecessary items.
Grammar and Spelling:
It is very important to ensure that the design is free from grammatical and typographical blunder. This might seem as plain as the nose on your face but, it isn’t rare to see errors on final printed works. Therefore, it is of utmost importance to perform error checks on your design before you print. At kwatri.com, we always run error checks, regardless of who designed it, before we proceed to print production. Take note, a single spelling error can cost you a lot of money as well as your client.
When designing, you have to keep in mind that most viewers start looking from left to right. Because most languages are designed from left to right therefore the mind automatically functions that way. Consequently, your layout should be in a way that you have planned out what you want your viewers to see first and last. A superb print design has to match your brand and communicate your idea properly across various platforms. The design and style ought to link ideas and express information clearly and concisely.
After your design is printed, it needs to go through a cutting or let’s say trimming process. This is the process of taking out the margins created by the printer. During cutting, the machine cuts a small fraction of the design. Therefore when designing, make sure your information is not at any extreme end of any sides (Top, Bottom, Left and Right).
This is a sample specification we (print.kwatri.com) give to designers to enable us deliver them the best quality print job.
A minimum of 8mm margin (inclusive of the design space) must be maintained around all the borders of the design to factor in cutting & trimming in post print production phase. Without this margin space, you stand the risk of losing some information in the design, after the cut has been made.
It is preferable to maintain a standard size of A3, A4, A5 etc. as the case may be in the design layout. This maintains consistency and aids placement of files easily into the printable format by the print production team.
Feel free to contact print.kwatri.com for your design and print order. We will get it delivered to you anywhere in Nigeria. We currently serve major cities such as Abuja, Kaduna, Lagos, Kano and Port Harcourt amongst others.